Search Engine Positioning Questions
- Why can't
I find my site anywhere in the search engines?
- Why do I show up in only 1 or 2 search
engines?
- What about companies and ads that claim
to submit your site to 3,000 plus search engines?
- I've paid for website promotions and
did not get any results. How can you do better?
Search Engine Optimization Questions
- What is involved in your Premium Web
Site Promotion Service and can I do it myself?
- How much does your Premium Level Service
cost?
- What is included with your Premium Level
Service?
- What is your Guarantee?
Search Engine Positioning: Answers
Q1.
Why can't I find my web site in the search engines?
A. You or your site designer
have worked hard and now you have a good looking web site.
However, more than likely the search engines don't even
know your company exists. Either your site hasn't yet
been submitted to the engines or it may have been placed
in the engines the wrong way. The search engine robots
or human reviewers that analyze your web site will place
your site within their index based on how your pages appeal
to them and how they are submited. If your site isn't
properly optimized and promoted, the chances of your site
ranking high on the search engines is very slim. This
is where we can greatly assist you.
Q2.
Why do I show up in only 1 or 2 search engines?
A. The search engine robots
are programmed by subjective human beings. These folks
tell their robots what to look for when reviewing your
site. Since each search engine has it's own staff of programmers,
each of the robots are unique and thus look for different
things. In short, you can make a page appeal to an engine
or two, but you can't make one page appeal to all the
search engines because they all look for different parameters
or algorithms. Therefore, to show up on more of the major
search engines, your site's pages must be optimized
to match each of the search engines individual algorithms.
This is where we excel.
Q3.
What about those companies and ads that claim they submit
your site to 3,000 plus search engines?
A. First of all there aren't
3,000 search engines or anything close to that number.
There are roughly 25 major search engines and a couple
hundred minor engines. The 25 or so major engines will
generate approximately 90% of your site's traffic assuming
you don't have a lot of reciprocal
links to other sites.
The majority of companies claiming to submit your site
to thousands of search engines have either purchased an
inexpensive submission program for $100 or less from their
local computer store or they have developed a basic program
that amounts to the same thing. They then charge anywhere
from $19.95 to $199 to submit your site one-time, monthly,
quarterly etc.
The problem with these "automated" programs
is the fact that the search engines watch for these submissions
to be made, since they are aware of these programs, and
they largely ignore the information that is submitted.
They have to do this because they receive so many submissions
each day. If they were to accept all of these automated
submitals each week, their systems would get overloaded
quickly. We submit all of our promotion files by hand
so the engines will favor them.
Q4.
I've already paid 2 different companies to submit
my site to hundreds of search engines and did not get any
results. How can you do better?
A. You probably get spammed
3 times or more a week from different companies offering
search engine placement. We also offer this type of promotion
as our STARTER level package due to the fact that some
people do not want to spend more than $400 on the promotion
of their website.
However, before you commit to this type of promotion,
there are things to consider. One page of your site will
not appeal to all the search engines because they all
index on different criteria. Submitting to hundreds of
different so-called search engines, will not insure good
visibility. That is the reason we highly recommend our
STANDARD and PREMIUM level plans. For these services,
we create between 20 (Standard Service) and 200 different
HTML entry pages that are customized to appeal to each
of the major Search Engines. Since this gives us a lot
of control in how your site is ranked, we can offer a
placement GUARANTEE on these plans while other promotion
companies can't!
Web Site Promotion:
Answers
Q1.
What is involved in your Premium Web Site Promotion Service
and can I do it myself?
A. We are glad to share
our methods of how we are able to attain the top search
engine rankings for our clients with our Premium Level
Services. If you perform all these steps below, then you
will likely receive the same great rankings that we can
achieve for you. However, once you understand the process,
we think you'll agree that our Premium Service is indeed
a great value!
Step 1 - Defining the best keyword phrases for
your site.
The first thing we do is examine your keyword phrases
to make sure that they are the best phrases possible
for your site. We maintain a very large database of
keywords and keyword phrases that are used by people
when performing searches on three of the largest search
engines. These keywords are continually ranked so we
know exactly how many times people search for a certain
word or phrase.
This is very important. For example, we had a client
that was a dealer for satellite dishes, so of course
he wanted to use "satellite dish" as one of
his keyword phrases. When we did a keyword analysis,
we discovered that while this word was being searched
for quite often, "satelite dish" with just
one "L" was being searched for 20% more often,
even though this word was misspelled! So we made a decision
to include this word as one of his keyword phrases so
that even when the general public misspelled the word,
his site would come up first.
Step 2 - Build web pages that appeal to each
of the Top 27 Engines for each of your keywords or keyword
phrases.
This is the hardest part of what we do. It has taken
years to develop the knowledge and software that enable
us to build customized web pages that appeal to each
of the Search Engines for a given keyword or phrase.
Some of the characteristics we consider are in-page
text, titles, metatags, hyperlinks, word repetition,
alt tags etc. In fact, we consider 53 different characteristics
when we build your promotional web pages. For example,
if one of your keywords is "automotive parts",
we will make two web pages which will be highly ranked
on Excite for the keyword "automotive parts".
But guess what? The pages that will be loved by Excite
will be hated by Lycos. The reason for this is because
each Search Engine looks for different things in web
pages in order to rank them highly for a particular
keyword. So, we have to build two more pages for "satelite
dish" that will appeal to Lycos. Then we repeat
this process for Google, Hotbot, All The Web, AltaVista,
MSN, Northern Light etc. So what we end up with is two
web pages for each of your keyword phrases for each
of the Top 27 Search engines for a total of about 200
promotion web pages! These promotion pages are all linked
to your site's main page so that no changes are necessary
to your existing pages.
Step 3 - Submit our custom promotion pages by
hand to the Search Engines.
Over the next four weeks, we submit our customized
promotion pages that we made for your website to all
the search engines by hand. We do it by hand to make
sure that they actually get there! After submittal,
we go back and verify again that our new pages are now
listed in the Search Engine databases.
Step 4 - Begin monitoring process.
Six to seven weeks after starting, we begin to see
a dramatic difference in your search engine rankings.
Our system starts tracking the ranking of each one of
your keywords on all the major search engines and begins
to build a history file that is constantly monitored.
You will be kept informed as to your keyword ranking
on a regular basis by giving us a call or by emailing
us.
Q2.
How much does your Premium Level Service cost?
A. Our Premium Level Web
Site Promotion Service is only $1,998 for a 1 year promotion
effort that Guarantees Top 20 placement at all times during
the year. Our Premium Level Service is unmatched in the
web site promotion arena. The services you get with this
promotion are worth thousands more than what we charge
and will pay off with many more visitors coming to your
site.
Q3. What is included
with your Premium Level Service?
A.Our Premium Level Service
includes:
- The option to work with the same technical sales
rep. from project start to finish ( 1 year ) to achieve
consistency in the promotion effort.
- Extensive keyword phrase research utilizing our constantly
updated keyword database.r
- Optimization recommendations for your site's main
page and sub-pages, including In Page Text, Titles,
Metatags etc.
- Identifying the current algorithms used by the respective
search engines.
- Creation of approximately 200 promotional pages that
are optimized for each search engine's particular algorithm.
These are owned by you.
- Improvement of your site's link popularity with the
search engines.
- Manual submission of the promotion pages sent to
the major search engines.
- Monthly search engine ranking reports showing where
your site is currently ranked.
- Unlimited support time via phone, email or both.
- Consulting on additional avenues for marketing your
web site, including linking, pay-per-click, press releases,
banner ads and more.
- Our Guaranteed Top 20 Rankings Money Back Guarantee.
Q4.
What is your Guarantee?
A. We have one of the best
Guarantees in a business where most companies don't offer
a guarantee. We guarantee that your site will achieve
a minimum of at least 10 Top 20 rankings on the major
search engines within 120 days from the start of your
site's promotion effort to the engines. If we fail to
reach our guarantee, you can choose to receive a refund
or you can choose to have us promote your site again with
different keyword phrases and get a full year of promotion
from that point.
Our clients currently average 60 Top 20 rankings at any
given time during their promotion, with the majority of
those rankings showing up in the Top 10 positions on the
major engines. We only count the Top 20 rankings achieved
on the major search engines. Of course, rankings achieved
beyond the minimum guarantee are FREE. We typically achieve
5 to 8 times our guarantee.
